Here's a behind-the-scenes look at the shoutout review process, from Ari at IMVU Credits:

Many people have asked us about the current review process for accepting or rejecting shoutouts.? Here is a little overview that I hope will explain how this works, as well as some of the problems we have run into.

WHAT ARE SHOUTOUTS?
Shoutouts are friendly messages that anyone using IMVU Credits can send to other members of the community.? They will appear on a ticker-tape scroll bar at the bottom of the 3D window and at the top of your IMVU Credits homepage.? Shoutout messages may include links to your homepage or to other sites of interest in the IMVU Credits program.? You can submit shoutouts by clicking on the "shoutout" category listing located on the catalog page.? A nominal fee (of imvu credits only) is charged for each shoutout submitted.

HOW ARE THEY SCREENED? Any shoutout you submit is first reviewed by members of the IMVU Staff who screen for violations of IMVU's Terms of Service as well as for inappropriate content.

This includes but is not limited to the following: -- inappropriate or profane language -- inappropriate sexual innuendo or solicitation -- proselytizing -- complaints, criticism, contentious opinion, negative labeling, gossip, insinuation, accusatory statements, hearsay, etc -- statements that would provoke an argumentative response -- announcements for contests or for reward opportunities that appear to be scams (ie, promising rewards when you have none to give; promising people credits when you do not have a registered name and can clearly not give credits out, etc) or that otherwise violate IMVU's TOS. -- anything that contains links that are broken -- anything that credits contains links to non-IMVU sites. Please note, this rule does not apply to pro-developers. (You may include links to non-IMVU sites on your own homepage, but not in shoutouts. All links on your own homepage must still be compliant with IMVU's TOS)