Meebo, IMVU Try Enticing Advertisers With New Partnerships

Social media ad forecasts mostly focus on networks like Facebook and MySpace, but brands are also running campaigns on IM-based services like Meebo and IMVU.And both companies have launched new partne..

09-07-02

Recession Not Affecting IMVU

People are flocking to virtual worlds to experience everyday interactions and conversations. Perhaps its the ease of not having to actually see and meet real people in person, or perhaps its the fact ..

09-06-24

Why Do People Buy Virtual Goods?

Virtual goods are a strange concept to think about. They are objects that exist only online within a Website, a game or a virtual world and yet people will pay real IMVU Credits to buy them. Faceboo..

09-06-14

IMVU Virtual World Seeing A Booming Economy

Virtual worlds are common in gaming, but Palo Alto-based IMVU isnt just for entertainment. Its a place where users do whats hard to do these days in a down economy - shop.In the economic downturn, mor..

09-06-03

IMVU Raises $10 Million for Its Virtual Rooms Business

IMVU an operator of virtual rooms for teens and young adults, said today it has raised $10 million in a fourth round of funding.The round was led by Best Buy Capital, and existing investors Menlo Vent..

09-05-26

Why Facebook Wants A Virtual Currency

Facebook is clearly going to test some form of virtual currency in the next few weeks, in the hopes of finding new ways to monetize its more than 200 million active users.The idea would be to convince..

09-05-19

Beyond Clicks and CPM: A Look at 'Engagement'-Based Ad Deals

CPMs are the default standard for buying display, and paid search ads get measured in clicks. But when it comes to valuing a social-media sponsorship, advertorial content on a magazine site or even a ..

09-05-14

Some Startups Adding Muscle in Tough Economy

IMVU Chief Executive Cary Rosenzweig used to make his living pushing practical products such as Tide, Clorox and QuickBooks Payroll. Now he leads an Internet virtual world company where visitors spend..

09-05-05

IMVU to start selling music streams and downloads in its virtual chat rooms

In a sign that the music industry is embracing the digital age, IMVU is announcing today that it will let users discover, share and buy music inside the virtual chat rooms of its 3-D social network.IM..

09-04-28

IMVU Investment Highlights Continued Strength in Social Networking

Pundits says the downturn soon will cause a massive shakeout in the overcrowded social networking industry as funds dry up and advertising dwindles.That makes it all the more interesting to see compan..

09-04-19